Alabama’s Future, a super PAC formed in October 2021, has begun running advertisements to oppose the senatorial bid of U.S. Rep. Mo Brooks (R-Huntsville).
According to publicly available Federal Election Commission (FEC) data, Alabama’s Future has spent $1,177,396 on media placement and production this election cycle.
The source of the PAC’s financing is unknown as the quarterly deadline for contribution reporting has yet to pass.
One of the PAC’s vendors used for media production, Richard Sales Media, has a history of conducting work for well-known elected officials. Among the senatorial candidates for which the firm has performed work include U.S. Sen. Richard Shelby (R-Ala.) and former U.S. Sens. John McCain (R-Ariz.), Jeff Flake (R-Ariz.) and Orrin Hatch (R-Utah).
McCarthy Hennings Whalen, Inc., another vendor utilized by the PAC, has produced media for Senate Minority Leader Mitch McConnell (R-Ky.) and U.S. Sens. Susan Collins (R-Maine) and John Barrasso (R-Wyo.).
A common client of both media production firms is the Senate Leadership Fund, a McConnell-aligned super PAC.
As federal law prohibits campaigns and political action committees from coordinating while a race is ongoing, it should be noted that no campaign holds control over the actions of the PAC.
Alabama’s Future has cut at least two radio spots and two television ads. Although Brooks’ senatorial bid holds the endorsement of former President Donald Trump, the PAC takes aim at the congressman over statements he made in 2016 about then-candidate Trump voicing his opposition to his presidential candidacy. At the time, Brooks had endorsed and actively campaigned for U.S. Sen. Ted Cruz’s (R-Texas) presidential bid.
In its ad content, the PAC touts Brooks’ GOP primary opponent Katie Britt and takes aim at Club for Growth, which has endorsed Brooks’ Senate candidacy. Club for Growth publicly opposed Trump in the 2016 Republican presidential primaries.
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When asked for comment by Yellowhammer News regarding the content of the PAC’s ads, Brooks campaign spokesman Will Hampson asserted that Britt was McConnell’s “handpicked candidate.”
The Brooks campaign seemingly took a shot at Britt for her former service as chief of staff for Shelby’s Senate office and CEO of the Business Council of Alabama.
“Katie Britt has lived or worked in Washington, DC for most of the last 7 years, as a Hill staffer and lobbyist. She’s the handpicked candidate of Mitch McConnell and the DC Establishment,” stated Hampson. “Every time Alabamians see a negative ad against Mo Brooks, we know it’s from Mitch McConnell and Katie Britt. The swamp is terrified of a real MAGA Conservative in the Senate.”
Yellowhammer News inquired with the Britt campaign regarding McConnell’s potential interest in the race. In a statement, campaign spokesman Sean Ross contended that Brooks would “say anything to get elected.”
Britt’s campaign also hit Brooks over his past media interviews and took aim at Club for Growth.
“Once again, 40-year, do-nothing career politician Mo Brooks has trouble with the truth. In his second decade in D.C., it’s becoming increasingly clear that Mo has fallen prey to the trappings of Washington, and he’ll do and say anything to get elected,” stated Ross. “He’s now trying to play a typical D.C. trick on the people of Alabama — Mo Brooks, the candidate being propped up by millions of dollars from the original Never Trump super PAC in Washington, Club for Growth, is hoping that he can deflect and distract Alabamians from examining his failed record of self-serving flip-flopping.”
Ross added, “The reality is that Mo Brooks said it was a ‘tough’ choice between Hillary Clinton and Donald Trump in 2016. Days before the general election, he said Alabamians would have to ‘decide who is the lesser of the two evils.’ And asked by a talk radio host if he was voting for Donald Trump over Hillary Clinton, Brooks even responded, ‘I didn’t say that.’ Mo Brooks is destined for his third statewide loss in three tries, because Alabamians know that Katie Britt is the only candidate they can trust to defend our Christian conservative values, fight for the America First agenda, and always ensure Alabama has a seat at the table.”
Alabama’s Future PAC did not respond to Yellowhammer News’ request for comment.
Dylan Smith is a staff writer for Yellowhammer News. You can follow him on Twitter @DylanSmithAL
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