Alabama Attorney General Steve Marshall announced Wednesday that a coalition of 22 law enforcement agencies has joined a lawsuit previously filed by the Federal Trade Commission against Uber, the rideshare and delivery company popular nationwide.
The lawsuit is pending in the United States District Court for the Northern District of California, and trial is currently scheduled for February 2027.
The suit alleges that Uber used a variety of deceptive and unfair practices in offering and selling Uber One subscription services, which Uber promotes as saving money on rides and deliveries.
Among issues raised in the lawsuit, officials allege that Uber improperly used negative option marketing tactics when it offered free trial subscriptions — a practice that automatically charges consumers if they do not cancel a free trial.
“Big corporations like Uber don’t get a free pass to break the law. Advertising ‘free’ trials and then trapping consumers in subscriptions they can’t easily cancel is deceptive, plain and simple,” Marshall said today.
“Millions of Americans signed up for Uber One trusting the company’s promises. Others never signed up at all yet were charged anyway. That kind of corporate abuse is exactly why our coalition joined the FTC’s lawsuit. We are standing up for consumers and sending a clear message: no company, no matter how big, is above the law.”
The lawsuit also alleges Uber misled consumers about the amounts they could save when subscribing to Uber One and that the companies made it extraordinarily difficult to cancel Uber One once enrolled.
Officials allege Uber charged consumers before their billing date, including users whose free trial had not yet ended.
Marshall’s office said the Attorney General’s lawsuit seeks restitution, as well as penalties, costs, and an injunction against Uber through Alabama’s Consumer Protection Act and the U.S. Restore Online Shoppers’ Confidence Act.
Affected consumers can notify the Attorney General of their claims by filing a consumer complaint through the office’s website or by calling the Consumer Hotline at 1-800-392-5658 or 334-242-7335.
Grayson Everett is the editor in chief of Yellowhammer News. You can follow him on X @Grayson270.
