The Alabama Department of Public Health (ADPH) announced on Friday that it is holding a TikTok video contest to help increase the state’s vaccination numbers.
The contest is for residents ages 13 through 29 with a goal of getting more people from that age group vaccinated prior to the upcoming school year.
“Getting a COVID-19 vaccination can protect you, your family and community and help end the pandemic,” ADPH outlined in a release promoting the contest.
The department is offering the opportunity for contestants to submit a video showing themselves receiving the vaccination or including a message explaining, “This is why I got vaccinated.”
A panel of judges consisting of advertising professionals and ADPH personnel will select four winners based on creativity, originality and popularity (likes and shares).
The contest will run through August 6. Winners will be announced via social media on August 13. Each winner will be awarded a $250 Visa gift card.
All videos must tag @alcovidvaccine, along with the hashtags #getvaccinatedAL and #ADPH.
Earlier this week, Gov. Kay Ivey outlined that she was not going to undertake any incentive programs within her administration.
Ivey encouraged Alabamians to use “common sense, practice personal responsibility and make themselves and their families safe.”
ADPH has made officials rules for the contest available on its website.
Tim Howe is an owner of Yellowhammer Multimedia