COVID-19 has forced many nonprofits to shift gears in their fundraising efforts and the American Heart Association (AHA) is no exception. The AHA’s 2021 Birmingham Heart Walk has been reimagined as a digital experience this year to maintain necessary safety protocols due to the ongoing pandemic.
Through the event design, AHA is striving to get more people moving in Birmingham while continuing to raise life-saving funds and keep participants safe in the process. The Birmingham Heart Walk is Saturday, June 12, from 9-11 a.m. and participants can walk from anywhere.
Leading up to the event, participants are encouraged to track their activity through the “Move More Challenge” using the free Heart Walk activity tracker app that can be downloaded from Apple or Google Play. Once registered, users have 30 days to log minutes, and any activity counts. Top movers and fundraisers will be recognized on Heart Walk day.
“The American Heart Association holds a special place in my heart,” said Southern Company Vice President of Technology David Cox, who will chair the walk for the second time. “They have done so much for my family and for my daughter, Emily, who was born with multiple congenital heart defects. I’m pleased to partner with this outstanding organization in their efforts help our community connect and stay active as we adapt to this virtual world.”
More than 600,000 Americans die each year from heart disease, and the risks have only been compacted by the pandemic. Among COVID-19 hospitalizations, 40% are heart or stroke patients, so this year, donations from the Heart Walk will help fast-track COVID-19 research and train front-line workers in addition to the many other research projects and resources funded by the AHA.
Fundraising and activities for the Heart Walk are beginning to ramp up as the warmer months approach.
“Now is the time to sign up, lace up and start fundraising for the 2021 Birmingham Heart Walk,” said Hannah Carroll, Heart Challenge director of the Birmingham AHA. “Signing up now ensures you won’t miss any of the fun this year, like Rally Days and our new activity tracker.”
On Feb. 18, Cox hosted a virtual kickoff for business leaders in the Birmingham area who will be fielding teams at this year’s Heart Walk. He encouraged counterparts to begin their fundraising efforts by saying, “We’re here for a reason – to fight for a world of longer, healthier lives.”
(Courtesy of Alabama NewsCenter)