It’s easy to forget, but there was a time when Robert Bentley was a little-known state representative from Tuscaloosa launching a long-shot bid for governor. Very few people believed he had much of a chance against better funded candidates. But Mason was one of the true believers from the very beginning.
After Bentley was elected, Mason came into the administration as Communications Director. Bentley World has been basically devoid of controversy, which can be attributed in part to Mason’s deft handling of the communications shop.
Now that she’s moved outside of the administration, it’s freed her up to take on a greater role in shaping the big-picture direction of the governor’s office and re-election campaign, rather than having to get bogged down in the day-to-day operations.
Staffers and administration officials frequently bring problems or ideas to Mason first to find out how to best present them to the governor. And she’s written or refined pretty much any important speech or comment the governor has given over the last four years.
“Rebekah’s the governor’s voice,” one senior administration staffer told Yellowhammer. “I don’t think you can overstate how influential she is when it comes to the message the public hears from this governor.”