3 years ago

YHRadio: Alabama leadership expert is back to discuss the myths of millennials, part 2

Cord Sachs is a Birmingham-based leadership expert and the CEO of FireSeeds, a company that helps companies find and grow great leaders and “the company behind many of Alabama’s fastest growing companies.”

The full conversation with Mr. Sachs can be heard on the Yellowhammer Radio podcast or in the video above, and a lightly edited transcript of his interview with Yellowhammer’s Andrea Tice and Scott Chambers can be read below.

Subscribe to the Yellowhammer Radio Podcast on iTunes. Learn more about Cord Sachs and Fireseeds at www.fireseeds.com

Scott Chambers: Here we go! We are back, Yellowhammer Nation, it’s Yellowhammer Radio. Add YHN Radio on Twitter. Check us out online, Yellowhammernews.com, follow all the news of the day from Yellowhammer. So much on there, some great articles up today, Yellowhammernnews.com, check out all the great stuff on there.

Joined in studio now by our friend Cord Sachs who joins us each and every single Tuesday. Cord Sachs, of course, the founder of FireSeeds, and it’s a pleasure to see you here in studio with us today Cord.

Andrea Tice: Yes.

Cord Sachs: Yeah, it’s good to be back in the studio with you.

Scott Chambers: Glad to have you back man. We’ve had some really good conversations over the past few weeks and looking forward to continuing that on today.

Cord Sachs: Awesome. Yeah, so we’re gonna pick right back up, we talked about the Millennial myths, five of them, and we got through three of them.

Scott Chambers: Yep.

Cord Sachs: And you, being our resident expert here, I know you barely made the cut by a couple years, but

Scott Chambers: I’m glad you mentioned barely, okay. I’m in the upper end, guys.

Cord Sachs: But you are, officially, a millennial, Scott.

Scott Chambers: That’s correct.

Cord Sachs: You need to

Scott Chambers: I embrace it, just gonna embrace it

Cord Sachs: You embrace your identity

Andrea Tice: He’s not nearly as hard on his own generation, I think, but it hasn’t stopped Dave from calling him a snowflake.

Scott Chambers: Yeah, I’m no snowflake. Now, some of them are, Cord, some millennials are snowflakes.

Cord Sachs: Yeah, and that’s why we’re having this talk, because there’s so … There’s a lot of negative press that these millennials get

Scott Chambers: Exactly.

Cord Sachs: And so, we’re debunking the five myths. Let me put everyone in context here.

Scott Chambers: All right.

Cord Sachs: So everybody that’s listening is probably gonna fall into one three generations.

Scott Chambers: Okay.

Cord Sachs: 1946 to 1964, you guys are the boomers. If you can’t do the math, that’s about 53 to 71, 55 to 71, depending on the studies. 1965 to 1980, you’re the GenXers, that’s what me and Andrea, we fall into the Xers

Andrea Tice: We fall in there, yep.

Cord Sachs: And then the young buck across the table here is 1981 to 2000, that’s our millennials, so 17 to 39ish, millennials.

Scott Chambers: Right.

Cord Sachs: That’s where we sit. So, our listeners are in one of those categories.

Scott Chambers: And Dave’s a boomer, so we’re completely covered here.

Cord Sachs: We got it covered. So I can see, lack of hair there, gets you your …

Scott Chambers: Watch it, watch it.

Cord Sachs: You’re a card-carrying boomer, so good. So yeah, so we covered the first three, any really if you think about it, the first three myths: Number one, millennials are entitled. You pushed back on that pretty hard there, Scott.

Scott Chambers: I did.

Cord Sachs: They’re disloyal. They’re independent. They don’t work well with teams. Those are the first three, and we debunked those.

Scott Chambers: Right.

Cord Sachs: Those are not true, and we talked about why …

Scott Chambers: No, they’re not.

Cord Sachs: So we’re gonna pick back up … And I gotta give credit where credit is due. Gabriel Bosche has a great book called “The Five Myths of Millennials,” and she debunks these and goes into depth, so I encourage you to grab her book.

Scott Chambers: Right.

Cord Sachs: So we’re gonna cover the final two.

Scott Chambers: The final two today.

Andrea Tice: Before you get started, Cord, just in the interest of fairness, did the woman who write that, is she a millennial?

Cord Sachs: Oh, absolutely she’s a millennial. So it’s all about …

Andrea Tice: Is she? Okay.

Cord Sachs: She tells her personal story, and she actually consults for Fortune 500, Fortune 50 companies on how they hire, how they recruit, and retain millennials …

Andrea Tice: Really.

Cord Sachs: How they evaluate them, just all the processes. I mean it’s …

Scott Chambers: Right.

Cord Sachs: Fifty percent of the workforce right now are millennials.

Scott Chambers: Right.

Cord Sachs: By 2020, 65 percent of the workforce will be millennials.

Scott Chambers: Yep.

Cord Sachs: So, business owners out there, hiring managers out there, you better learn how

Andrea Tice: Yeah, I would say.

Cord Sachs: To attract this generation.

Scott Chambers: I love working with that generation because they’re some of the most creative that I’ve ever worked with.

Cord Sachs: They’re very creative.

Scott Chambers: They’re very creative.

Andrea Tice: So, whether you like it or not, this myth, you need to debunk it if you’re a business owner, because you’re … If 65 percent of the workforce, if that’s where we’re headed … You’ve got to be able, like you said, interact with these people and know what to offer them.

Cord Sachs: I had a good friend of mine, he’s director of sales for a company, and kind of an older company, I can’t say who it is of course, but he said he always gets in trouble, because the older ladies in his office, on his team, get on to him for texting at work. They really don’t understand that that’s a form of …

Scott Chambers: That’s a piece of communication.

Cord Sachs: The way, only way,

Scott Chambers: By some standards.

Cord Sachs: And if he’s not on the phone, he’s actually not working, he’s doing something

Scott Chambers: Right.

Cord Sachs: He’s socially inept, because he’s texting, even though that’s how

Andrea Tice: Yeah.

Cord Sachs: The majority of us now communicate.

Scott Chambers: Right, exactly.

Cord Sachs: Yeah. So let’s get into it. So if you had to guess, what is the one thing that drives our perspective of millennials as it pertains to this square little box that we have in our pocket that’s typically never in our pocket, it’s always in front of us. What do you think is driving this 4th myth?

Andrea Tice: The 4th myth that we know .. Do you want to name it right now, or

Scott Chambers: Always wired. I mean, always connected and plugged in.

Cord Sachs: Always wired, always connected, technology … So the myth is, they’re just addicted to technology.

Andrea Tice: Okay, got it, yeah.

Cord Sachs: And as the example I just gave … And therefore, that’s unhealthy because, of course, technology is all about fun, it’s all about play, it’s all about

Scott Chambers: Right.

Cord Sachs: Not being productive at work, and so really, the myth is really debunked, because they’re not. It has nothing to do, even with their desire for technology, as so much as it does have to do with their desire to be a part of a community.

Scott Chambers: Right.

Cord Sachs: They want to be in an authentic community more than anything else. And it’s interesting where this comes from, because if you think back, we were raised, GenXers, by Boomers. Boomers came out of Post-World War II, and many of the fathers were either absent, they were at war …

Scott Chambers: Right.

Cord Sachs: Winning our freedom.

Andrea Tice: Right.

Cord Sachs: Or, when they came down … Honestly, their emotions were shut down. And so, I, and Andrea, we … In most cases, GenXers experienced a very distant, non-feely, non-emotional parenting. So what did we do as GenXers? We said, “We didn’t get any of that emotional feely stuff, and we’re gonna give it.”

Scott Chambers: Yes.

Cord Sachs: And we’re gonna swing that pendulum, and we’re gonna give it to these millennials.

Scott Chambers: Yes, you did.

Cord Sachs: And it’s gonna be all about their protection and … I mean, I used to ride my bike down in the neighborhoods across town without a helmet, without a cell phone, without a tracking device.

Scott Chambers: Right.

Cord Sachs: All the time, and I’d come back when it was dark. So, now, of course, [crosstalk 00:06:08]

Scott Chambers: Raised by GenXers, that didn’t for me.

Cord Sachs: That’s right. They’ve got to have their helmet on, they gotta have their cell phone, there’s another tracking device. So we have comforted these millennials

Scott Chambers: Right.

Cord Sachs: And sheltered them in such a way to where … There’s much more of an emotional connection with the parents of millennials.

Scott Chambers: Definitely so.

Cord Sachs: All right? So when they get out into the workforce, they expect … I want to have that same kind of community that I felt, in most cases, by my Generation X parents.

Scott Chambers: Right.

Cord Sachs: So, guess what brings them that, or the perception of what can bring them that? Technology.

Andrea Tice: Right.

Scott Chambers: Right.

Cord Sachs: I mean, it’s all about socially being connected. So, it’s not as much about … They want to leverage technology, they can do things better, faster, more productive, and they are, with using technology, but it’s really about the social component of being connected. All right. The final myth

Scott Chambers: Let’s hear it Cord Sachs.

Cord Sachs: Is that they’re just unmotivated. Millennials are unmotivated.

Scott Chambers: Not true though.

Cord Sachs: So Scott, are you unmotivated?

Scott Chambers: No. I’m highly motivated by a lot of things … More than one thing at a time, which can be burdensome sometimes.

Cord Sachs: That’s right. And so, how do we motivate a millennial? First of all we’ve got to realize, they’re not unmotivated at all, but the way they’re motivated is they’re motivated through very clear goals that are attached to their unique identity and contribution.

Scott Chambers: Right.

Cord Sachs: They need to be empowered. Millennials hate to be micromanaged.

Scott Chambers: Oh gosh, yes. Micromanaging is awful.

Cord Sachs: Anybody hates to be micromanaged.

Scott Chambers: Yes.

Cord Sachs: I mean, they just kind of say things that the rest of us don’t say

Scott Chambers: Right.

Cord Sachs: But they detest being micromanaged. And so for them, if we can give them goal-oriented tasks that match their identity, and help connect the dots, and then connect the goals to the vision and mission of the company, the bigger cause, millennials want to be a part of something bigger than themselves.

Scott Chambers: Exactly.

Cord Sachs: There’s 65 percent of them that are gonna be running the work space, they’re gonna be running our country, and the awesome thing is, they want to change the world.

Scott Chambers: That’s right.

Cord Sachs: They want to have a huge impact outside of themselves.

Andrea Tice: So would that last myth that you just busted, it sounds like the millennial has a very specific laser of focus targeted area they want to work in, but they want to contribute it, it’s not all about them, they want to contribute all of that to the bigger cause.

Cord Sachs: That’s right.

Andrea Tice: The team, the group that they’re with.

Cord Sachs: They want to be in a community, and they want to know they’re working for a cause, and it aligns with who they are.

Andrea Tice: Okay. That’s great, good to know.

Scott Chambers: Very interesting stuff. Cord Sachs, it’s a pleasure having you in studio man. Tell people how they can get in touch with FireSeeds.

Cord Sachs: Great. Yeah, Fireseeds.com, come check us out. We’d love to connect with you and tell you more.

Scott Chambers: All right, Cord Sachs with FireSeeds, a pleasure seeing you, we’ll chat again next Tuesday sir.

Cord Sachs: Awesome, thanks guys.

Scott Chambers: All right, Andrea, final thoughts before we get out of there.

Andrea Tice: Hey, go love a millennial.

Scott Chambers: Yeah, hug a millennial today, we could use it every day. Until next time, never forget where you came from. If so, you might not find your way back home.

Roby: Updates on Hurricane Sally, Military Academy appointment nominations

Hurricane Sally Recovery Efforts

As you know, Hurricane Sally made landfall in Alabama early Wednesday morning as a Category 2 hurricane. On Wednesday afternoon, the storm downgraded to a tropical storm but continued to produce significant flooding, wind damage and power outages across the Second District. My team and I closely tracked the storm upon its arrival, and we stand ready to be helpful with any recovery efforts in the days to come.

I have been in close communication with Governor Ivey’s office throughout the duration of this storm, and she ensured us that the appropriate state agency resources will be available to our counties and municipalities in the Second District. My team has also been in contact with leaders and elected officials across the district to communicate with them our readiness to assist with recovery efforts.


As these efforts continue, we are gradually learning the full scale of damages that portions of our district are facing. My thoughts and prayers are with those who have been affected by this powerful storm. Please do not hesitate to reach out to one of my offices if you or someone you know needs assistance.

Thank you to all of the linemen, first responders, rescue teams and county EMA officials for your hard work to ensure adequate cleanup and power restoration occurs fast and safe for Alabamians. Most importantly, please continue to pray for the families who were impacted by this disaster.

Military Academy Appointment Nominations

As a member of Congress, I have the distinct privilege to nominate candidates for appointment to four of the five service academies: the United States Military Academy at West Point, the United States Naval Academy, the United States Air Force Academy, and the United States Merchant Marine Academy. The fifth service academy, the United States Coast Guard Academy, does not require a congressional nomination for appointment.

If you or someone you know is interested in pursuing this wonderful opportunity, please remember to submit all necessary application materials to my Montgomery office by October 2 at 5:00 p.m. I can nominate up to ten individuals for each vacant slot allotted to the Second District.

If you are pursuing entry to one of our nation’s distinguished service academies and strive to serve our country, I would like to offer my sincere gratitude and wish you the very best. It is because of our veterans, active duty personnel, and young leaders with hearts for serving this nation that we enjoy our uniquely American freedoms.

If you would like to learn more about obtaining a nomination to the service academies from my office, please contact my staff in Montgomery by calling (334) 262-7718. Additional application information is also available on my website: roby.house.gov/student-resources/service-academy-nominations.

Martha Roby represents Alabama’s Second Congressional District. She lives in Montgomery, Alabama, with her husband Riley and their two children.

36 mins ago

Pandemic forces changes for Alabama Coastal Cleanup

Alabama’s largest one-day volunteer event will be spread out over an entire week this year thanks to the pandemic.

The 33rd annual Alabama Coastal Cleanup will begin Saturday, Sept. 19 and continue through Sunday, Sept. 27. Angela Underwood with the State Lands Division’s Coastal Section of the Alabama Department of Conservation and Natural Resources (ADCNR) said spreading the event out over eight days gives volunteers and staff the space and time they need to stay safe from COVID-19.


“The biggest adjustment is giving people more time to get out and participate in the cleanup so everybody is not necessarily crowded in one space at one time,” Underwood said. “On the 19th, we are asking groups to send one representative from their group to pick up supplies and wear face coverings while picking up those supplies, then practice safe social distancing while cleaning up, especially if they are around people not from their household.”

2020 Alabama Coastal Cleanup will have a few changes from Alabama NewsCenter on Vimeo.

The Alabama Coastal Cleanup is part of the International Coastal Cleanup, an annual effort to remove marine debris from coastal waters around the world. In 2019, approximately 5,000 volunteers removed more than 30,000 pounds of trash from Alabama’s coastline and waterways.

“I want to keep seeing people get involved every year and understand the problems we have with marine debris,” Underwood said. “I would love to see some of our volunteers get more involved in the educational aspect of teaching people why marine debris is so detrimental to our natural resources and our economy.”

This year, ADCNR has partnered with Alabama People Against a Littered State (ALPALS) to organize the event. Spencer Ryan, executive director of ALPALS, is looking forward to the event despite changes brought by the pandemic.

“We’re excited about it,” Ryan said. “It’s going to be different. It’s going to be a challenge, but we met early enough to where a lot of good plans were put into effect.”

Ryan said volunteers are needed on land and on the water at cleanup sites in Mobile and Baldwin counties. Participants will receive a T-shirt and basic cleanup supplies. Event organizers will provide masks for up to 5,000 volunteers.

“I’m looking for a huge turnout,” Ryan said. “I think people have been shut up enough. I think they’re ready to do something positive. I think the coastal cleanup each year brings that out in people.”

Organizers are recommending participants use the Ocean Conservancy’s Clean Swell mobile app to tally their debris data. Underwood said this will allow them to receive data faster than in years past.

“We normally hand out close to 5,000 paper data cards each year so that people can take data on the things they are cleaning,” Underwood said. “We don’t want volunteers to handle data cards, and we don’t want to handle them as they come back in. It just seemed like the right thing to do. We still get the data and it’s better on our resources.”

The 2020 Alabama Coastal Cleanup is sponsored by Poarch Band of Creek IndiansAlabama People Against A Littered State (ALPALS)Alabama Department of Conservation and Natural Resources (ADCNR)National Oceanic and Atmospheric Administration (NOAA)Ike’s Beach ServiceBebo’sCoastal Conservation Association of Alabama (CCAA)Alabama PowerLulu’sCity of Gulf ShoresGulf Shores Utility BoardCity of Orange BeachRiveria UtilitiesBaldwin EMCFlora-BamaEvonikCompass MediaCoast 360Baldwin County Sewer ServiceAlabama Department of TransportationALFACoca-ColaVulcan MaterialsHonda Manufacturing of AlabamaAlabama Farmers CooperativeAssociation of County Commissions of AlabamaThe Ocean ConservancyGulf Shores/Orange Beach TourismOsprey InitiativeThompson EngineeringWeeks Bay FoundationWeeks Bay National Estuarine Research Reserve and Paddle the Gulf.

“We’re the only state that does it with corporate sponsorship money,” Ryan said. “I think that’s the reason why we continue to be one of the most successful coastal cleanups in the country. Our corporate sponsors make that possible.”

For more information about the coastal zones, zone captains, start times and safety tips, visit AlabamaCoastalCleanup.com or call 251-928-9792. You can also follow the Alabama Coastal Cleanup on Facebook at www.facebook.com/AlabamaCoastalCleanup.

(Courtesy of Alabama NewsCenter)

1 hour ago

Nick Saban: Alabama football players need to buy into culture of winning

Alabama coach Nick Saban said the offense performed well at Saturday’s scrimmage while the defense identified areas that need improving.

Saban said it’s time for all players to buy into the culture of success Alabama football has established.

“It’s very important that our players sort of buy into the culture of what has helped us be successful here for a long, long time,” Saban said. “And that’s the intangibles that we play with, the work ethic that we have, the discipline that we play with, the toughness, the effort … and people having a great sense of urgency about how important it is to do their job so that their unit, their team – our team – has a chance to be successful. That means we have to play to a standard – and it’s not really anybody else’s standard, it’s our standard.”


Hear what else Saban had to say below. The Crimson Tide begins preparing today for its opening game against Missouri on Sept. 26.

Nick Saban on Alabama’s latest scrimmage, culture of winning from Alabama NewsCenter on Vimeo.

(Courtesy of Alabama NewsCenter)

2 hours ago

Gus Malzahn: Auburn football depth a positive of the COVID-19 positives

Auburn coach Gus Malzahn said it’s concerning that players on his football team continue to test positive for COVID-19 less than two weeks before the SEC season kicks off, but there is a silver lining.

“When you’ve got guys out, specifically starters out, it gives other guys opportunities,” he said. “So, on the positive end of it, our other guys have gotten more reps than they’ve ever got.”

Malzahn said practices will now focus on Kentucky. Auburn hosts the Wildcats to kick off the season at 11 a.m. Sept. 26 at Jordan-Hare Stadium.

RELATED: What impact will Chad Morris have on the Auburn offense in 2020?

3 hours ago

Doug Jones, Tommy Tuberville react to passing of Justice Ruth Bader Ginsburg

United States Supreme Court Associate Justice Ruth Bader Ginsburg passed away on Friday evening at age 87 following a battle with metastatic pancreas cancer.

A release from the Supreme Court outlined that the liberal icon died while surrounded by family at her home in Washington, D.C. She is survived by her two children, Jane Carol Ginsburg (George Spera) and James Steven Ginsburg (Patrice Michaels); four grandchildren, Paul Spera (Francesca Toich), Clara Spera (Rory Boyd), Miranda Ginsburg and Abigail Ginsburg; two step-grandchildren, Harjinder Bedi and Satinder Bedi; and one great-grandchild: Lucrezia Spera.

Ginsburg was appointed to the Supreme Court by President Bill Clinton in 1993. She was the second woman appointed to the Court and served more than 27 years.


Born in Brooklyn, New York, she received her B.A. from Cornell University, attended Harvard Law School and received her LL.B. from Columbia Law School. She served as a law clerk to the Honorable Edmund L. Palmieri, Judge of the United States District Court for the Southern District of New York, from 1959–1961. From 1961–1963, she was a research associate and then associate director of the Columbia Law School Project on International Procedure. She was a Professor of Law at Rutgers University School of Law from 1963–1972, then Columbia Law School from 1972–1980 and a fellow at the Center for Advanced Study in the Behavioral Sciences in Stanford, California from 1977–1978. In 1971, she was instrumental in launching the Women’s Rights Project of the American Civil Liberties Union. Ginsburg served as the ACLU’s General Counsel from 1973–1980 and on the National Board of Directors from 1974–1980. She was appointed a Judge of the United States Court of Appeals for the District of Columbia Circuit in 1980 by President Jimmy Carter

A private interment service will reportedly be held at Arlington National Cemetery.

The news of her passing rocked the nation on Friday night; reactions poured in from across the country, including from the two Alabamians running for the U.S. Senate in November’s general election.

U.S. Senator Doug Jones (D-AL) released a statement, which read as follows:

This news is a devastating loss for our country and for all those who have been inspired by the inimitable Justice Ginsburg during her long and historic career. Justice Ginsburg led a life guided by principle and filled with purpose. A true trailblazer in the legal field in her own right, she inspired generations of young women to reach for heights that previously felt impossible. Through her quiet dignity, her willingness to bridge political divides, and her steady pursuit of justice, she was a standard-bearer for positive leadership.

Her bold dissents in the Ledbetter v. Goodyear Tire & Rubber Co. and Shelby County v. Holder cases are particularly meaningful to me, and to so many in Alabama and across the country. She stood for what was right and for the constitutional principles of equality and democracy that she held dear, even if it meant she was in the minority on the Court. As only the second woman to ever serve on the Court, she made full use of her opportunity to serve as a voice for women on the bench.

Beyond her legal acumen, Justice Ginsburg will also be remembered for her sharp wit, her tireless advocacy for voting rights, and her historic role in fighting for a more equal society for women across the country. She will be greatly missed.

Louise and I extend our sincerest condolences to Justice Ginsburg’s loved ones. We’re praying for them as they grieve this tremendous loss.

Republican U.S. senatorial nominee Tommy Tuberville reacted in social media posts.

“Justice Ginsburg should be honored for her service to our nation as a trailblazing attorney and as a jurist,” Tuberville said. “She fought hard for her beliefs and carried the respect of her fellow justices, liberal and conservative alike. I am certain that at this moment, Justice Antonin Scalia is greeting his old friend at the Pearly Gates.”

Sean Ross is the editor of Yellowhammer News. You can follow him on Twitter @sean_yhn