3 years ago

YHRadio: Alabama leadership expert is back to discuss the myths of millennials, part 2

Cord Sachs is a Birmingham-based leadership expert and the CEO of FireSeeds, a company that helps companies find and grow great leaders and “the company behind many of Alabama’s fastest growing companies.”

The full conversation with Mr. Sachs can be heard on the Yellowhammer Radio podcast or in the video above, and a lightly edited transcript of his interview with Yellowhammer’s Andrea Tice and Scott Chambers can be read below.

Subscribe to the Yellowhammer Radio Podcast on iTunes. Learn more about Cord Sachs and Fireseeds at www.fireseeds.com

Scott Chambers: Here we go! We are back, Yellowhammer Nation, it’s Yellowhammer Radio. Add YHN Radio on Twitter. Check us out online, Yellowhammernews.com, follow all the news of the day from Yellowhammer. So much on there, some great articles up today, Yellowhammernnews.com, check out all the great stuff on there.

Joined in studio now by our friend Cord Sachs who joins us each and every single Tuesday. Cord Sachs, of course, the founder of FireSeeds, and it’s a pleasure to see you here in studio with us today Cord.

Andrea Tice: Yes.

Cord Sachs: Yeah, it’s good to be back in the studio with you.

Scott Chambers: Glad to have you back man. We’ve had some really good conversations over the past few weeks and looking forward to continuing that on today.

Cord Sachs: Awesome. Yeah, so we’re gonna pick right back up, we talked about the Millennial myths, five of them, and we got through three of them.

Scott Chambers: Yep.

Cord Sachs: And you, being our resident expert here, I know you barely made the cut by a couple years, but

Scott Chambers: I’m glad you mentioned barely, okay. I’m in the upper end, guys.

Cord Sachs: But you are, officially, a millennial, Scott.

Scott Chambers: That’s correct.

Cord Sachs: You need to

Scott Chambers: I embrace it, just gonna embrace it

Cord Sachs: You embrace your identity

Andrea Tice: He’s not nearly as hard on his own generation, I think, but it hasn’t stopped Dave from calling him a snowflake.

Scott Chambers: Yeah, I’m no snowflake. Now, some of them are, Cord, some millennials are snowflakes.

Cord Sachs: Yeah, and that’s why we’re having this talk, because there’s so … There’s a lot of negative press that these millennials get

Scott Chambers: Exactly.

Cord Sachs: And so, we’re debunking the five myths. Let me put everyone in context here.

Scott Chambers: All right.

Cord Sachs: So everybody that’s listening is probably gonna fall into one three generations.

Scott Chambers: Okay.

Cord Sachs: 1946 to 1964, you guys are the boomers. If you can’t do the math, that’s about 53 to 71, 55 to 71, depending on the studies. 1965 to 1980, you’re the GenXers, that’s what me and Andrea, we fall into the Xers

Andrea Tice: We fall in there, yep.

Cord Sachs: And then the young buck across the table here is 1981 to 2000, that’s our millennials, so 17 to 39ish, millennials.

Scott Chambers: Right.

Cord Sachs: That’s where we sit. So, our listeners are in one of those categories.

Scott Chambers: And Dave’s a boomer, so we’re completely covered here.

Cord Sachs: We got it covered. So I can see, lack of hair there, gets you your …

Scott Chambers: Watch it, watch it.

Cord Sachs: You’re a card-carrying boomer, so good. So yeah, so we covered the first three, any really if you think about it, the first three myths: Number one, millennials are entitled. You pushed back on that pretty hard there, Scott.

Scott Chambers: I did.

Cord Sachs: They’re disloyal. They’re independent. They don’t work well with teams. Those are the first three, and we debunked those.

Scott Chambers: Right.

Cord Sachs: Those are not true, and we talked about why …

Scott Chambers: No, they’re not.

Cord Sachs: So we’re gonna pick back up … And I gotta give credit where credit is due. Gabriel Bosche has a great book called “The Five Myths of Millennials,” and she debunks these and goes into depth, so I encourage you to grab her book.

Scott Chambers: Right.

Cord Sachs: So we’re gonna cover the final two.

Scott Chambers: The final two today.

Andrea Tice: Before you get started, Cord, just in the interest of fairness, did the woman who write that, is she a millennial?

Cord Sachs: Oh, absolutely she’s a millennial. So it’s all about …

Andrea Tice: Is she? Okay.

Cord Sachs: She tells her personal story, and she actually consults for Fortune 500, Fortune 50 companies on how they hire, how they recruit, and retain millennials …

Andrea Tice: Really.

Cord Sachs: How they evaluate them, just all the processes. I mean it’s …

Scott Chambers: Right.

Cord Sachs: Fifty percent of the workforce right now are millennials.

Scott Chambers: Right.

Cord Sachs: By 2020, 65 percent of the workforce will be millennials.

Scott Chambers: Yep.

Cord Sachs: So, business owners out there, hiring managers out there, you better learn how

Andrea Tice: Yeah, I would say.

Cord Sachs: To attract this generation.

Scott Chambers: I love working with that generation because they’re some of the most creative that I’ve ever worked with.

Cord Sachs: They’re very creative.

Scott Chambers: They’re very creative.

Andrea Tice: So, whether you like it or not, this myth, you need to debunk it if you’re a business owner, because you’re … If 65 percent of the workforce, if that’s where we’re headed … You’ve got to be able, like you said, interact with these people and know what to offer them.

Cord Sachs: I had a good friend of mine, he’s director of sales for a company, and kind of an older company, I can’t say who it is of course, but he said he always gets in trouble, because the older ladies in his office, on his team, get on to him for texting at work. They really don’t understand that that’s a form of …

Scott Chambers: That’s a piece of communication.

Cord Sachs: The way, only way,

Scott Chambers: By some standards.

Cord Sachs: And if he’s not on the phone, he’s actually not working, he’s doing something

Scott Chambers: Right.

Cord Sachs: He’s socially inept, because he’s texting, even though that’s how

Andrea Tice: Yeah.

Cord Sachs: The majority of us now communicate.

Scott Chambers: Right, exactly.

Cord Sachs: Yeah. So let’s get into it. So if you had to guess, what is the one thing that drives our perspective of millennials as it pertains to this square little box that we have in our pocket that’s typically never in our pocket, it’s always in front of us. What do you think is driving this 4th myth?

Andrea Tice: The 4th myth that we know .. Do you want to name it right now, or

Scott Chambers: Always wired. I mean, always connected and plugged in.

Cord Sachs: Always wired, always connected, technology … So the myth is, they’re just addicted to technology.

Andrea Tice: Okay, got it, yeah.

Cord Sachs: And as the example I just gave … And therefore, that’s unhealthy because, of course, technology is all about fun, it’s all about play, it’s all about

Scott Chambers: Right.

Cord Sachs: Not being productive at work, and so really, the myth is really debunked, because they’re not. It has nothing to do, even with their desire for technology, as so much as it does have to do with their desire to be a part of a community.

Scott Chambers: Right.

Cord Sachs: They want to be in an authentic community more than anything else. And it’s interesting where this comes from, because if you think back, we were raised, GenXers, by Boomers. Boomers came out of Post-World War II, and many of the fathers were either absent, they were at war …

Scott Chambers: Right.

Cord Sachs: Winning our freedom.

Andrea Tice: Right.

Cord Sachs: Or, when they came down … Honestly, their emotions were shut down. And so, I, and Andrea, we … In most cases, GenXers experienced a very distant, non-feely, non-emotional parenting. So what did we do as GenXers? We said, “We didn’t get any of that emotional feely stuff, and we’re gonna give it.”

Scott Chambers: Yes.

Cord Sachs: And we’re gonna swing that pendulum, and we’re gonna give it to these millennials.

Scott Chambers: Yes, you did.

Cord Sachs: And it’s gonna be all about their protection and … I mean, I used to ride my bike down in the neighborhoods across town without a helmet, without a cell phone, without a tracking device.

Scott Chambers: Right.

Cord Sachs: All the time, and I’d come back when it was dark. So, now, of course, [crosstalk 00:06:08]

Scott Chambers: Raised by GenXers, that didn’t for me.

Cord Sachs: That’s right. They’ve got to have their helmet on, they gotta have their cell phone, there’s another tracking device. So we have comforted these millennials

Scott Chambers: Right.

Cord Sachs: And sheltered them in such a way to where … There’s much more of an emotional connection with the parents of millennials.

Scott Chambers: Definitely so.

Cord Sachs: All right? So when they get out into the workforce, they expect … I want to have that same kind of community that I felt, in most cases, by my Generation X parents.

Scott Chambers: Right.

Cord Sachs: So, guess what brings them that, or the perception of what can bring them that? Technology.

Andrea Tice: Right.

Scott Chambers: Right.

Cord Sachs: I mean, it’s all about socially being connected. So, it’s not as much about … They want to leverage technology, they can do things better, faster, more productive, and they are, with using technology, but it’s really about the social component of being connected. All right. The final myth

Scott Chambers: Let’s hear it Cord Sachs.

Cord Sachs: Is that they’re just unmotivated. Millennials are unmotivated.

Scott Chambers: Not true though.

Cord Sachs: So Scott, are you unmotivated?

Scott Chambers: No. I’m highly motivated by a lot of things … More than one thing at a time, which can be burdensome sometimes.

Cord Sachs: That’s right. And so, how do we motivate a millennial? First of all we’ve got to realize, they’re not unmotivated at all, but the way they’re motivated is they’re motivated through very clear goals that are attached to their unique identity and contribution.

Scott Chambers: Right.

Cord Sachs: They need to be empowered. Millennials hate to be micromanaged.

Scott Chambers: Oh gosh, yes. Micromanaging is awful.

Cord Sachs: Anybody hates to be micromanaged.

Scott Chambers: Yes.

Cord Sachs: I mean, they just kind of say things that the rest of us don’t say

Scott Chambers: Right.

Cord Sachs: But they detest being micromanaged. And so for them, if we can give them goal-oriented tasks that match their identity, and help connect the dots, and then connect the goals to the vision and mission of the company, the bigger cause, millennials want to be a part of something bigger than themselves.

Scott Chambers: Exactly.

Cord Sachs: There’s 65 percent of them that are gonna be running the work space, they’re gonna be running our country, and the awesome thing is, they want to change the world.

Scott Chambers: That’s right.

Cord Sachs: They want to have a huge impact outside of themselves.

Andrea Tice: So would that last myth that you just busted, it sounds like the millennial has a very specific laser of focus targeted area they want to work in, but they want to contribute it, it’s not all about them, they want to contribute all of that to the bigger cause.

Cord Sachs: That’s right.

Andrea Tice: The team, the group that they’re with.

Cord Sachs: They want to be in a community, and they want to know they’re working for a cause, and it aligns with who they are.

Andrea Tice: Okay. That’s great, good to know.

Scott Chambers: Very interesting stuff. Cord Sachs, it’s a pleasure having you in studio man. Tell people how they can get in touch with FireSeeds.

Cord Sachs: Great. Yeah, Fireseeds.com, come check us out. We’d love to connect with you and tell you more.

Scott Chambers: All right, Cord Sachs with FireSeeds, a pleasure seeing you, we’ll chat again next Tuesday sir.

Cord Sachs: Awesome, thanks guys.

Scott Chambers: All right, Andrea, final thoughts before we get out of there.

Andrea Tice: Hey, go love a millennial.

Scott Chambers: Yeah, hug a millennial today, we could use it every day. Until next time, never forget where you came from. If so, you might not find your way back home.

18 mins ago

Enterprise celebrates 100th anniversary of Boll Weevil Monument

On Wednesday the City of Enterprise celebrates the 100-year anniversary of its iconic Boll Weevil Monument.

The aforementioned Weevil is the only farming pest in the entire world to have its own monument.

The Boll Weevil destroyed many cotton crops in Southwest Alabama from 1915-1918, nearly bankrupting many farmers in the area. Some growers in the Enterprise area decided to grow peanuts as a way of avoiding ruination. The decision to diversify crops was so financially beneficial that the citizens of Enterprise erected the monument to the boll weevil.


A plaque at Enterprise City Hall describes an appreciation for what the Boll Weevil “had done as the herald of prosperity and the catalyst to diversified farming.”

According to WTVY, the monument did not feature an actual depiction of the pest from 1919 until 1948 when R.J. Baker added the world-famous bug to the top of the statue.

Enterprise will be hosting a rededication ceremony on December 11 at 5:30 p.m. that interested citizens can attend in person, or watch via live stream on Facebook.

“We hope that this rededication ceremony will renew everyone’s spirit about the message about the boll weevil monument, and if you haven’t heard the message before, you’re going to hear it for the first time,” City of Enterprise Tourism Director Tammy Doerer told WTVY.

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@yellowhammernews.com or on Twitter @HenryThornton95.

45 mins ago

State Sen. Elliott vows another attempt at bill labeling offenses involving those attempting harm on law enforcement as a ‘hate crime’

Last week, Huntsville STAC Agent Bill Clardy III was shot and killed in the line of the duty, making Clardy the sixth such death in 2019 for Alabama and reflects an alarming trend for the state.

Earlier this year, State Sen. Chris Elliott (R-Daphne) pushed for legislation that would include law enforcement employment as a protected class, just as race, color, religion, national origin, ethnicity, or physical or mental disability are.

However, the bill got bogged down in the Senate Judiciary Committee and never made it to the floor of the Alabama Senate for a vote. On Tuesday, Elliott told WVNN’s “The Jeff Poor Show” that he will take another shot at the legislation in 2020.


“It got bogged down in committee,” Elliott explained. “It got some amendments on it in committee that really made it untenable to get to the floor. And I think we’re going to give that a try again, and I anticipate it getting to the floor without any other amendments. You’ll recall those amendments were making other things a hate crime as well. I think what we need to do is take this one step at a time and address the issue at hand as opposed to try to bog it down with amendments.”

“I mean, all law enforcement officers deserve better than a bill that is festooned with other amendments,” he added.

Elliott said his renewed effort on the legislation would be done out of respect to those slain officers.

“Any time you start loading up a bill with amendments like that, it becomes a problem,” Elliott said. “But whether you’re talking about Officer Clardy or Justin Bila here in Mobile, or a couple of years ago Baldwin County Sheriff’s Deputy Scott Ward or others — you know, those guys deserve a clean bill and something we absolutely have a priority on.”

@Jeff_Poor is a graduate of Auburn University, the editor of Breitbart TV and host of “The Jeff Poor Show” from 2-5 p.m. on WVNN in Huntsville.

1 hour ago

Birmingham, Mountain Brook declared ‘TraffickingFree Zones’

On Tuesday, the cities of Birmingham and Mountain Brook announced that they have declared themselves “TraffickingFree Zones” in advance of the World Games that will be held in Birmingham in 2021.

Birmingham is the most populous city in America to make the declaration. The two cities join Vestavia Hills in proclaiming vigilance against the blight of human trafficking.

The proclamation requires all city staff to receive training on human trafficking and formalizes the cities’ “zero-tolerance” policy on buying sex at work.


The proclamation asserts the flood of new people brought to the Birmingham area for the World Games could mean “an increase in tourists seeking entertainment, including commercial sex, increasing the potential risk for exploitation and human trafficking.”

“The first step in eliminating human trafficking in our community is to educate others,” the proclamation goes on to say.

The TraffickingFree Zone program the two cities are joining is a nationwide initiative of the U.S. Institute Against Human Trafficking (USIAHT).

Birmingham Councilor Crystal Smitherman, resolution sponsor, said, “Birmingham was the epicenter of the Civil Rights movement 60 years ago, and we once again have the opportunity to lead the nation in the fight for civil and human rights. We as a city take this issue incredibly seriously, and look forward to working with the countless trafficking organizations that make up the Child Trafficking Solutions Project on future endeavors to end child trafficking and keep our children safe.”

Mountain Brook Mayor Stewart Welch remarked, “The City of Mountain Brook takes this issue very seriously, and we vow to train our entire city staff, including first responders, to ensure that our children are safe and that our community is informed about human trafficking and what to do if they suspect a case of human trafficking.”

“The community response to the TraffickingFree Zone initiative is a testament to how seriously the entire Birmingham community, and the state of Alabama, is taking the issue,” advised USIAHT CEO Geoff Rogers.

Additional support for the movement comes from a Birmingham-area anti-trafficking coalition, the Child Trafficking Solutions Project (CTSP). The CTSP, which will handle the groundwork for the staff training, is a collaboration between the Children’s Policy Council and the Jefferson County Family Court.

Jordan Giddens, community engagement coordinator for the CTSP, said, “Our coalition, representing over 50 organizations across the Birmingham metro has worked tirelessly to saturate the entire Birmingham community with anti-trafficking awareness, and we are overjoyed that municipalities across the entire state are taking the steps to declare themselves a TraffickingFree Zone.”

Henry Thornton is a staff writer for Yellowhammer News. You can contact him by email: henry@yellowhammernews.com or on Twitter @HenryThornton95.

4 hours ago

7 Things: Two articles of impeachment, polling has Sessions still up, Trump gets trade win and more …

7. Biden is still first, but Warren is falling

  • New polling data from the Quinnipiac University has been released that shows former Vice President Joe Biden is still in first place with 29%, but U.S. Senator Bernie Sanders (I-VT) has moved up into second with 17%.
  • U.S. Senator Elizabeth Warren (D-MA) has fallen to third place with 15%, South Bend Mayor Pete Buttigieg is down to 9%, New York Mayor Michael Bloomberg follows with 5% and entrepreneur Andrew Yang has 4%.

6. Stopping the spread of misinformation


  • Alabama Secretary of State John Merrill has met with Twitter and Facebook representatives in an effort to stop misinformation from spreading online throughout the state in preparation for the upcoming 2020 election cycle.
  • Merrill said that it’s important that everyone in Alabama is “informed with up-to-date, complete, and accurate information.” Merrill added, “[E]lection security and protocol is higher than ever in Alabama. We continue to introduce new ways to improve security every single day.”

5. Ainsworth has endorsed Ward

  • Lieutenant Governor Will Ainsworth took to Twitter to endorse State Senator Cam Ward (R-Alabaster) for the Alabama Supreme Court. Ainsworth confirmed the endorsement, saying, “I am supporting his candidacy and encourage my friends to do the same.”
  • Ward responded to Ainsworth’s endorsement by saying he’s “honored” to have the support and that Ainsworth “knows my legislative record and the conservative values I will bring to our Supreme Court.”

4. Tuberville doubles down on his reasonable drag queen take

  • When former Auburn football coach Tommy Tuberville expressed that a Christmas parade may not be the appropriate place for a drag show, you knew the media would take the bait and attack him for it.
  • In response, Tuberville further explained that a parade designed for children isn’t really the place for this stuff. He stated, “Christmas is about celebrating with family,” adding, “Our public celebrations ought to be family-friendly for young and old.”

3. Democrats are supporting trade agreement

  • The United States-Mexico-Canada Agreement (USMCA) is now supported by House Speaker Nancy Pelosi’s (D-CA) caucus, which is the trade agreement that would replace NAFTA.
  • Pelosi’s announcement of her support comes only one day after Alabama Senate President Pro Tem Del Marsh (R-Anniston), House Speaker Mac McCutcheon (R-Monrovia), State Senator Gerald Allen (R-Tuscaloosa) and State Representative Wes Allen (R-Troy) sent a letter to Pelosi pushing for her to support the trade agreement.

2. New polls in Alabama Senate race

  • The Alabama Farmers Federation has released new polling data that shows former Attorney General Jeff Sessions and former Auburn Football Coach are polling closely, with Sessions at 35% and Tuberville at 31%, whereas data released by the Sessions campaign showed that Sessions was at 44% and Tuberville was at 21%.
  • The Farmers Federation data also showed that U.S. Representative Bradley Byrne (R-Fairhope) is at 12%, former Alabama Supreme Court Chief Justice Roy Moore is at 8% and State Representative Arnold Mooney (R-Indian Springs) and Stanley Adair are only at 1% each.

1. Abuse of power and obstruction

  • The House Democrats have announced formal articles of impeachment they’re bringing against President Donald Trump, which are abuse of power and obstruction of Congress. In doing so, U.S. Representative Jerry Nadler (D-NY) said that Trump “endangers our democracy; he endangers our national security.”
  • U.S. Representative Bradley Byrne (R-Fairhope) responded to the articles of impeachment, saying it’s “nothing more than a pathetic witch hunt.” U.S. Representative Robert Aderholt (R-Haleyville) said that the “charges are so political, not even all their members will be able to stomach voting for them.”

4 hours ago

Mo Brooks: Obama’s attack on law enforcement tied to spike in police killed in the line of duty

On Friday, another Alabama police officer was shot and killed in the line of the duty, which was the sixth such death in 2019.

Huntsville STAC Agent Bill Clardy III was shot and killed. LaJeromeny Brown, the suspect behind the killing, was charged with capital murder. Clardy’s death is the latest in an alarming trend of law enforcement officers killed while on the job.

During an appearance on Huntsville radio’s WVNN on Tuesday, Rep. Mo Brooks (R-Huntsville) expressed his frustration over the circumstances surrounding Clardy’s murder. He argued there was more elected officials could do to reverse the trend.


“It saddens me,” Brooks said on “The Jeff Poor Show.” “It angers me that we allow criminals to stay on our streets as long as we do with the kind of records that they have. If media reports of this man’s record are correct, he should never have been in a position where he could have been exposed to the public or where he could have murdered one of our police officers. I think it is good [U.S. Attorney for the Northern District of Alabama] Jay Town is looking into … why this man was at large when he should have been in a penitentiary somewhere serving a long, long sentence. So I am frustrated with our judicial system, and I just hate what happened. And I feel for the family.”

“A lot of this is what we’ve seen over the last decade or so where we’ve seen some political elements that seem to be anti-law enforcement,” he continued. “The more get public officials making anti-law enforcement statements, the more you’re encouraging people to resist law enforcement officers, even to the point of pulling out a gun and people getting killed. There is so much to it that frustrates me as an elected official, and so many things we as a society could be doing better to protect innocent Americans on the one hand and our brave law enforcement officers on the other.”

The Madison County Republican argued for one policy prescription, which was a review of how public officials support and publicly speak about law enforcement. Brooks pointed to former President Barack Obama’s rhetoric and how he handled some high-profile officer-involved incidents, which, according to Brooks, has created an environment more difficult for law enforcement.

“We need to have more public officials who support law enforcement,” Brooks explained. “Keep in mind that under the last administration — I hate to be so partisan, but this is the truth of the matter — under the last administration, any time a law enforcement officer did what he needed to do to protect the public, and an individual was killed in the following fray, the Obama administration would immediately attack law enforcement, and that kind of jumping to a conclusion that Barack Obama did so frequently and his attacks on law enforcement, and his support for African-Americans for no reason apparently other than they were African-American — it wasn’t about whether they were guilty or not. We saw what happened with Ferguson, Missouri, where the Obama administration immediately came to the defense of the African-American who was killed, attacked the law enforcement community, and then later on it turned out that this guy was a thug and just finished committing a forceful robbery.”

“Another follow-up on that is what happened in Texas where an African-American probably emboldened to some degree by these anti-law enforcement statements of elected officials decided to go on a killing rampage, and his targets were two types of people: law enforcement officers and whites,” he continued. “And that is what he said. Words are important. And our elected officials — if they don’t want anarchy, if they don’t want crime to rule, then they better be a whole lot more forceful in protecting our law enforcement officers and backing them up, or else you’re going to see more of this.”

@Jeff_Poor is a graduate of Auburn University, the editor of Breitbart TV and host of “The Jeff Poor Show” from 2-5 p.m. on WVNN in Huntsville.