ENTERPRISE, Ala. — CBS announced Thursday that this season’s The Amazing Race cast will be made up entirely of social media stars, with one star being Alabama’s own Cole LaBrant.
Cole LaBrant’s social media fame began when he and his friends started the Vine account “Dem White Boyz” which primarily featured 6-second videos of the boys dancing. However, LaBrant has since started his own Cole LaBrant Vine account, with over 6.5 million followers.
LaBrant, now 19, also gained some serious media attention earlier this year when asking singer Selena Gomez to be his date for Enterprise High School’s prom. The video received national attention and over 1 million views. However, unfortunately for LaBrant, it did not garner a response from Selena.
Now, LaBrant is part of 10 pairs of contestants competing on season 28 of The Amazing Race, a show where contestants face challenges at various destinations, with each team having to complete a series of tasks to learn of their next location. LaBrant will be competing on the show with his mom, Sheri.
The contestants will kick off their race on Sunday, and host Phil Keoghan will be live-streaming the event on his Facebook page.
For more information about the new season of The Amazing Race, click here.